Patent landscape analysis is a comprehensive study of the research area of patents and its scientific literature.
Patent Landscaping is a process to create a summary of patents. These are those patents that are pending or in process in a particular area.
There are many formats to report the analysis. For example, research reports published by the World Intellectual Property Organization, 3D maps, to integrations of various studies, etc.
Patent Landscape Analysis involves the use of high human intelligence and computer software. That is to analyse a particular field of technology, help businesses, and R&D organizations to form business-related decisions/strategies. These include understanding the future trends in a particular technology and explore rewarding business product development opportunities.
Patent Landscape analysis is also known as patent mapping and it is a multi-step process.
Also Read: What is a Patent Landscape Search
What does the Patent Landscape Analysis consist of?
A complete patent landscape analysis consists of
- A set of technical references; and
- Related analytics.
These references and analytics reveal important legal, business, and technology information.
This information helps corporations, start-ups, universities, research institutions, and investors. That is, it helps them to understand and make wise decisions before investing time and money into new technology and product development opportunities.
What is the need for Patent Landscape Analysis?
There are several reasons to conduct a landscape analysis. The following mentioned reasons will provide a better understanding of the ‘purpose’ of analysis:
- It helps businesses to develop a new product in a specific area.
- Also, the Landscape analysis helps companies to grow and form-wise business strategies.
- It also helps companies to identify potential competitors in the market.
- It reveals information which helps to minimize risk and spot areas for future growth.
Also Read: Key Benefits of Patent Landscape Reports
Patent Landscape Analysis: What all to do?
The process of performing patent landscape analysis involves the following steps:
Find A Purpose
The first step is to identify the purpose of performing analysis after considering all aspects. This step helps to further plan out a blueprint and also helps to minimize potential risks involved.
Identification and filtration
The next step is the identification of everything necessary for the analysis. For example, the type of patent search, analytic software, or third party services.
A search is, then, launched in patents, literature, and other market-related documents, to filter all relevant results.
Agreement
The landscape analysis team/patent analyst decides on what all to consider as technological areas (product terms and multiple technology alternatives) of focus. This ‘agreement’ also involves the goals and consequences of the patent landscaping project.
Decision
This step of patent landscape analysis involves decision making. For example, determining the countries to include, involving abandoned patents, family members, equivalent versions of patents, etc.
Search
This stepinvolves a preliminary search. A team of skilled and experienced technical experts conducts this search. It is such to identify a set of patent class codes, relevant keywords, and organizations working in the technical area.
Generate A Set of Documents
An initial training set of documents is generated after the search. These documents are relevant to the technology area. This set of documents is also reviewed to spot additional and refined technology, product, and/or application areas to categorize the patent information.
Usage
A list of relevant patents is identified in this step. This relevance is in terms of the technology area, product, or application sub-area. This is done with the help of keywords, patent class codes, citation mapping, and/or semantic search strategies.
Review
This step of patent landscape analysis involves the review and sorting of the patents. This is done through automation using keywords or manually through abstracts, titles, or claims.
What are the benefits of Patent landscape analysis?
Landscape Analysis provides an excellent stage to build an inter-departmental relationship. Thus, it builds a unified environment as it encourages people from different work fields to express their views on business issues.
The benefits & beneficiaries of landscape analysis are:
Scientists and Researchers
They gain current awareness because of the understanding of state-of-the-art. They, in turn, learn important details about a given technology and potentially build, expand, or modify that art.
Business Development Team
The analysis helps the business development team to identify the important assignees (owners) of the relevant technology.
This, as a result, is useful for considering potential merger/acquisition partners, in/out-licensing opportunities, competitors, or customers.
Moreover, this analysis helps to assess the financial potential of the technology for in-house development.
Marketing Team
Patent Landscape Analysis helps the marketing team to gain knowledge about competing technologies. And, it also reveals information about companies (competitors) that are advancing well in terms of technology.
It helps in charting out their company’s working standards. Also, the knowledge about market trends helps in analysing the performance of the technology in comparison to others.
Legal Team
The landscape analysis helps the legal team of an organization in several ways. For example, it well explains the relationship between competitive and patent-protected products. It also helps in analysing new R&D opportunities and areas that are likely to face a ban for possible product/process innovation.
In addition to that, landscape analysis helps to save time, money, and efforts of the team.
Strategists
The analysis also helps executives, high-level strategists, and investors. It helps them to gain knowledge about the opportunities and risks that exist in R&D and product development. It also gives insights into new areas for acquisition/investment and the development & management of growth strategies.
HR Team
Patent landscape analysis helps the HR or recruiting team to identify and recruit leading inventors in the technology.
How to perform landscape analysis?
You can perform patent landscape analysis in the following way:
- Gain access to a patent search system. For example, Google, European patent office, etc.
- Transfer the collected data to tools like Ms. Excel. This will help to easily organize and access the data.
This is half the work done. However, there are some patent graphing and monitoring tools needed for additional understanding as well. These tools help you to understand and analyse the data better.
Furthermore, it is suggested to set up a management and monitoring system to keep the data up to date.
Let the experts do your patent landscape analysis!
The Patent Search Firm is in the business for over a decade. It has established its name in the industry for the best research that it does. TPSF, thus, helps you to take IP and business decisions quickly and confidently.
The company has
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