creepy device patent
“Technology is, of course, a double-edged sword.” – Jason Silva
Aforesaid words by Jason Silva are true to the best of its significance. No doubt, technology has changed us, making us more powerful and effective; but lazy and dependent at the same time. The technologies that started out as aides to our existence have become vital to our everyday lives. Several PDAs now feature a built-in cell phone and come with computing power that puts our early PCs to shame. What was science fiction just a few years ago is about to become everyday life for us? You never know, you are being monitored by any creepy device patent.
If you are having an argument with your friend while watching TV and a counseling advertisement pops up suddenly. Or maybe you are talking with your friend about purchasing a new cell phone and an advertisement of the same phone comes up. A few years back, it was a matter of coincidence, but in coming years things have changed. Technology advancement has combined audio sensor and images to detect action you will be doing in front of your television. These sensors recognize profile and face, pick your physical attributes such as facial feature, skin color, hair length, and even observe voice to find your voice tone, accent, and the language you generally speak. Moreover, it does not stop here also, as it can even spot and recognize wall art and beer cans you have put in your drawing room.
As of now, it is clear that your TV or set-up box may watch and listen to you while you are doing anything in front of it.
- Even if you are playing with your little sibling and watching cartoons at the same time then the technology may pick up the growling voice of your sibling and will start showing “a commercial for Nestle Cerelac” or “a commercial for toys and toddler”.
- In case, if the technology detects that you are “stressed” then, it will display an advertisement related to your mood (an advertisement for stress relieving products such as Rescue Remedy Dropper, Aromatherapy Stress Relief Eucalyptus Tea, a vacation resort etc.).
- Also, if you are taking meals with your parents, the system may select an advertisement associated with Dominos, Subway, and many more.
- And, if the sensor detects that the television viewer is a teenager then, it will start presenting more advertisements triggering young kids.
Creepy Device Patent: Patent By Verizon (Watching TV)
According to a publication published a few years back, Verizon has filed a patent for such creepy devices which will watch you while watching television. Under this, a system is designed that will be placed in homes to target advertisements on people as per their various attributes. This technology will operate in the way Google targets Gmail users on the basis of their emails content. Now, you don’t need to be so conscious that you start eyeing on your television as it is just a patent which will be monitoring you into your home by scanning your conversation that falls within detection zone near your TV.
Moreover, according to ArsTechnica, Similar patents have already been filed but are not in practice yet. However, it does not mean that Verizon’s latest incarnation is not so creepy. But, this is an interpretation which shows that how technologies are changing so rapidly and impacting our private life.
Creepy Device Patent: Patent By Ultramercial (Watching Ads Online)
This patent emphasizes on Internet users watching advertisements in exchange for accessing copyrighted content. A company Ultramercial got a patent titled “Method and system for payment of intellectual property royalties by interposed sponsor on behalf of consumer over a telecommunications network,” and sued various other companies including YouTube, Hulu, and WildTangent. All the companies except WildTangent had to fight. Many legal actions took place in the court regarding the patent. Eventually, it was demonstrated that abstract ideas-such as a process in which ads are viewed before accessing copyrighted content is not patentable.
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